Facebook's rocky experience shows that good intentions and technological savvy are not enough If Mark Zuckerberg hopes to deliver on his vision of bringing the Internet to the four billion people who lack it, the Facebook chief will first need to make his plan more appealing to salesmen like Shoaib Khan. Khan’s perfume and cellphone shop in one of Mumbai’s many slums recently displayed a large blue banner advertising Zuckerberg’s project, called Internet.org, in the back. Another sign for the free package of Internet services – offered in India through the cellphone carrier Reliance Communications – was posted prominently in front. But when a reporter asked Khan...
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