In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication, having recently decamped from Fortune. Safian, who had decided to kill the planned cover story for the May issue, asked McGirt to fly to Silicon Valley and do a piece on Facebook and its 22-year-old CEO, Mark Zuckerberg. With 19 million users, Facebook was clearly a startup on the rise. But it wasn't clear to all observers that Zuckerberg's determination to keep the company independent was a sage strategy. After all, MySpace had sold out to News Corp less than two years earlier for $580 million, and that deal seemed pretty sweet. Read...
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